Brooks Running Shoes - "No Stops" Out of Home
Art/Copy: Luke Bogner
"Pitch Tank" started from my desire to bridge the gap between our account and creative students and to create a more dynamic and collaborative model for our spec campaigns.
Spurred on by the strong relationships I have with the account and creative students, we created an event for account students to present briefs and for creatives to bid on said briefs.
The event led to over ten new projects and teams being formed in the Ad Lab last semester and we are looking forward to "Pitch Tank" - Season 2 this semester!
Though all I have to show for Pitch Tank is a logo, it was amazing to see a simple idea lead to an event that the entire Lab supported and actually made a difference in a program that has done so much for me.
Journal Entry: October 2018
Creativity goes un-celebrated, and under developed by American educational values. This system dismisses frustrated creative minds that have been mislabeled as damaged, malfunctioning, or crazy.
At the realization of your creative potential you will come to see that the limits you have encountered in your past we’re not your limits but those of the institution you were prescribed to.
The world try’s to diagnose the brain that works differently, however the difference in your mind, your p.o.v, is the very thing that will set you a part. And in your ability to see things differently lies the potential to enact change, to make things different. The world fears different. So embrace your “crazy”, it is your super power. (s/o Ye)
Logo Type for SZA:
(15 sec. clip for instagram)