The Brief: Engage millennials with Ocean Spray products through celebrating collaboration
Role: Director / Art Direction / Presenter
Result: Top 5 Nationally in the 2018 NSAC Competition
Congratulations to Afa Ahloo for being selected for Season 17 of Project Runway!
Ocean Spray is rooted in collaboration, from their products to their business model.
Millennials value this collaboration, so we created content celebrating collaboration beyond
Ocean Spray products to authentically connect with our demographic.
Branded Content: Samoa x Fashion by Afa Ahloo
My Roles: Creative Director, Producer, Art Director, Writer
Art Director/Casting: Sumner Mahaffey
DP/Direction: Bentley Rawle
Edit: Bentley Rawle, Luke Bogner
1st AC: Derrik Trotman
Ocean Spray x Farmers Markets
Spotify, In Theatre Pepsi "Spire" Drink Machines, End-Aisle Displays
Branded Content / Social Media Vignette: Hiplet